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I’ve Kind of Lost My Way

This is a difficult post to write, probably because I am still right smack dap in the middle of whatever this funk is. But it needs to be said, and you deserve to know what is going on.

To put it bluntly and get straight to the point: I’ve kind of lost my way with this site,  things have changed, and I don’t really enjoy blogging anymore.

I’ve been feeling this way for a while, but it wasn’t until about a month ago when my site crashed for 48 hours with the possibility of it not being able to be restored that I was forced to actually think long and hard about my blog, its direction and my general unhappiness with it.

How’d We Get Here?!?

The blogosphere (I’m not sure people even still use that term today!) used to be a fun place to hang out, but that is not really the case anymore. There is barely any authenticity anymore. It’s all about writing robotically, with more emphasis on checking off a list of criteria to meet to like word counts, alt tags, and pretty images, to make sure your content appeals to Google, rather than connecting with readers.  I know I’ve said it before, but I miss when blogging was fun.

I don’t know if calling this point in my blogging journey a “rut” is an accurate description because I don’t think that’s it. I’ve been in ruts with this site before and have worked my way out of them, or they just passed. I think what is happening here is the passion has dried up. 

Blogging is hard…

I started Home in the Finger Lakes as a passion project, a creative outlet 6 years ago. As time passed my blog grew into its own business. I started working with clients for sponsored posts, advertising space on my site is actually valuable to companies and brands. I know what you are thinking; “stop complaining your site is making money, you should be happy”, and to an extent, I agree, I feel incredibly blessed that I have a source of income that doesn’t require me to leave my kids during the day. But with the flexibility of working for myself and at home also comes the constant battle to stay on top of all the technological changes and just the general atmosphere of the internet as well. There’s hashtagging on Pinterest, SEO changes, Instagram and Facebook algorithms, everyone is doing Tasty style recipe videos, and a lot of food bloggers I know are having to hire out for recipe videos, for fear of being left behind.

All the changes are exhausting.

And then there is brand work…

Bloggers place all this value on working with brands, and I see many new bloggers considering it the ultimate goal, and honestly, I was the same way. I couldn’t wait to work with my first big name brand. But after doing it for a while, I can honestly say I HATE WORKING WITH BRANDS ON SPONSORED POSTS, they are just not worth my time anymore because of the insane demands from clients. Too many times brands who “love your creativity and voice” will just hand over a script they want to be included in your post once you start working with them, or they micromanage every single detail because they don’t trust you.

Meanwhile, while I was working on my blog like a second job, because let’s face it living on a farm and raising kids is more than a full-time job, and dealing with the headaches from brand partnerships, things were changing for me in real life.

Currently…

My family has changed so much over the past 6 years, and this stage of life is really a lot more fun than I could have ever imagined. I can’t wait to tell you about how life is going, more often. My kids are now 16 (with a learners permit!), 14, 12. I started this blog when my youngest started full-day kindergarten as a way to connect with people. As a stay at home mom and farm wife things seemed suddenly isolating when all the kids are all in school,  it was a great hobby and I loved the interaction I got from readers when I published a post.

The kids watching the 4th of July Fireworks at Canandaigua Lake

My oldest is now 16, and I see the next stage of her life quickly approaching, and the other 2 are not that far behind her. If I am being entirely honest, at this point of time in my life while I still love to bake and find local history fascinating, I am more concerned with capturing and documenting our life, and our memories right now.

My husband and I have discussed the current state of my blog and my lack of interest in it,  and the topic of selling Home in the Finger Lakes and starting over has come up. But I am not ready to let this space go, I want it to enter the next phase of my life with me. I want it to be a place I am excited about again. 

I think what this all boils down to is, This blog needs a pivot. Time has marched on since I first sat down to write my very first post, I’ve changed, and my interests have changed.

But the one thing that has remained constant is I truly value our connection here. I have met some of the most wonderful people through this site and the internet.

While some topics may change, and it may feel or look different around here.  I’m pretty sure a pivot is what is going to make this blog shine even more and ultimately I think we will connect on a deeper level. You can tell when someone isn’t into something, and I haven’t been into this blog in a while.

Looking Ahead

I’m not necessarily stepping away from the blog or taking a break. It’s just going to continue to be quieter around here. I’m taking the summer and trying to regroup and see what direction I want to go. There will likely be more lifestyle posts because as I mentioned that is really where I am at right now. Recipes and local history will still make appearances. There will be no more sponsored posts.

There are a few things I need to work out during the summer, mainly my desire to document and share our life, and my hesitation to do so on a blog that is basically named with my address 🙂

I am planning on a site redesign in September when the kids are back in school, I think a new direction and look will re-energize me and breathe new life back into Home in the Finger Lakes. While I am not 100% certain what this next phase of the blog will look like I am excited to get back to meaningful blogging again, and I feel like this post is the first step.

I’ll still be around on Instagram Stories daily (stop by and say hi)!


Leave a reply

9 comments
  • Hi Jennifer, I will echo Sara that you are my connection to “home”. I love your recipes and local history. I interact with you more on IG but I always enjoy your posts here. I often want to know more about your farming life, real details like what time your day starts, what chores do your children help with and at what age, and how you plan for the growing seasons.

    I have stopped following a lot of bloggers for the reasons you have stated.

  • Hey, Jennifer! I hope you find a way to keep sharing your stories. If you ever have any questions, I’m here to help! We enjoy following your story as a graduate of the Masters of Beef Advocacy program.

    • Thank you Ryan! I’ve meet so many great people through the Masters of Beef Advocacy, it has definitely been a highlight for me this past year!

  • Jennifer, I will be selfish and say… ‘Oh No I just found you’ and I did.. and that would be selfish… Being a mom to 3 children IS a full time mom!! Being a farm keeper and I do not mean just a ‘farmers wife’ IS also a full time job. I know I raised 2 kids now 37 and 30 and raised Draft Horses. You are correct, blogging has taken on a whole new dynamic behind the scenes, that most people in front of your blog have no idea what you are going through to just keep the site current and interesting. Do I think your blog still has value as it is?? YES! I found your small batch blackberry jam recipe just Googling for a smaller jam recipe and you were the 3rd site listed. It was a fantastic recipe find and so far with each batch this summer a HUGE success. I am in the ‘industry’ of technology, and I code for a living and contracted with a online computer gaming company. The technology alone changes so quickly these days, I understand your frustrations… Family first, real life first… I love your outlook, priorities in life, and of course where you live… I am just south of you in Binghamton and we do day trips up to the Finger Lakes Region at least 3-4 times a year (especially for fruit picking season.) Do what you need to do… your blog is a special treasure find and I know I am not the only one connected to you that feels that way. I shared it with all of my 2k+ Fbook friends and they eagerly await my pics of jams and recipe creations posts… which I credit to your site with each post.

    I have faith in you to do what is right for YOU and your family… if you need a break, take one, if you need to let the sponsors go and get back to the core of your blogging.. do it.. it only hurts if you let it… Be true to YOU! It is not selfish… It is Self Preservation!

    Happy summertime to you and your family!! May whatever decision you come to bring you satisfaction, joy, and most of all love of all things that make you happy back into your life.

    Kind regards,
    Jhan (Jan) Marie Krmenec
    aka Skipjack
    My first names is pronounced is the french spelling of the name pronounced Jan

    • Hi Jhan!

      Thank you so much for being here, and taking the time to comment! You are 100% right, blogging has taken on a whole new dynamic, it is ever-changing, and the food niche at times feels simply over-saturated.

      I think, even though it seems to go against all advice and common practices, and feels a little bit like moving backward, getting back to the core of my blogging is what I need to do. I think what I’m realizing is I don’t HAVE to go the way of everyone else, I can be perfectly happy going my own direction.

      I am so glad you enjoyed the small batch blackberry jam, it is one of my favorites, thank you for sharing it with your friends!

      Thank you so much. I truly appreciate your words,
      Jennifer

  • Great post and I can relate to the honesty of it. I remember when I started blogging 10 years ago how fun it was. It was a time when connections were made with so many wonderful readers and fellow bloggers. It felt genuine and fun to be able to have a voice on the internet. Now as you said it feels so robotic. A lot of it is directed to sell ads then provide real content that readers can connect to. I hope you do keep posting I would love to see your family adventures over the next stage. ❤ I always love seeing your Instagram posts.

    • Tricia!
      You are right, it seemed so different back then! I am SO grateful for all the times you inspired and encouraged me in those early days, Tricia.
      The additional income from blogging is nice, but at this point in time, it simply is not worth the headaches. I am ready to just going back to the “writing to friends style” of blogging.
      Hugs and many thanks for all you have done over the years, friend <3

  • I love your site because it’s my little connection to “home”. We moved to Florida from Rochester where I grew up 4 years ago. I love love reading about what goes on on your farm and things you do around the area. Honestly my favorite food posts are the ones that are copycat Rochester recipes. I hope you have a wonderful summer and find how you want to run your website or not if that’s what’s best!

    • Thank you so much for being here and for your kind words, Sara!
      I don’t see the local recipes going anywhere soon, in fact, my son loves Country Sweet Sauce and I am on a mission to find a copycat recipe for that before the end of summer 🙂
      Thank you, friend!
      Jennifer

Jennifer Morrisey

Hi! I’m Jennifer – a work at home, farmer's wife, mom to 3, living life in Upstate New York! I love sharing tasty recipes, easy do it yourself projects, and little stories of life on a farm in the Finger Lakes.

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